Future Group’s FBB opens two stores in Oman

Future Group’s fashion brand FBB opened two brick-and-mortar stores in Oman at Mall of Muscat Ma’abela and City Centre Suhar. The stores opened as part of a joint venture between Future Retail and Khimji Ramdas.

The Indian value fashion retailer FBB has officially launched in Oman with its first two store openings. The new FBB Mall of Muscat store measures 20,000 square feet and retails FBB’s in-house brands including DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj. FBB’s City Centre Suhar store measures 12,000 square feet and also carries the brand’s ranges of clothing, footwear, activewear, and accessories.

FBB, which counts Bollywood celebrities Katrina Kaif, Varun Dhawan, and Diljit Dosanjh as brand ambassadors, aims to expand across the Middle East and open more brick-and-mortar stores in the near future.