American fashion brand GANT – part of LIWA Trading Enterprises in the region – is set to commence its expansion in the GCC with the opening of its first store at City Centre Muscat in Oman. Opening on July 15, 2019, the brand’s first location in the Sultanate will offer seasonal apparel that caters to the needs of the modern preppy gentlemen.
GANT mixes its American sportswear heritage with a sophisticated European touch. Today, the brand celebrates a strong presence in the region with 31 stores across the GCC. It is a brand built on the values of authenticity, quality, sport and timeless good taste. It continues to develop and define comfortable, style-conscious clothing.
Commenting on the opening GANT CEO, Brian Gevy, says, “Our vision has remained the same since the beginning. It defines GANT’s reason for being and is the fundamental reason as to why we come to work every day and why we are passionate about what we do.”
Born in the US in 1949, this year GANT is celebrating 70 years as a preppy American sportswear brand, founded on the East Coast of the US, which now has presence in 70 markets worldwide.