Sheraton is redesigning its hotels in the Middle East to cater to a “more sophisticated” and increasingly tech-savvy customer, according to Indy Adenaw, VP and global brand leader at Sheraton Hotels. In the region, the renovations will begin with significant renovations of Sheraton Hotels in Jeddah in Saudi Arabia and in Kuwait City. The changes will include revamps to hotel lobbies, rooms, meeting spaces and F&B outlets. Sheraton is working on a digital app to allow people to request help or food through a tablet on a table of through their phone. Around the world, Marriot operates almost 450 hotels in 72 countries, including 27 in Saudi Arabia alone.